The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
Red Room
Brand: The 2021 Marvel movie Black Widow tells the story of Natasha Romanoff as she confronts the darker parts of her past, including a secret Soviet-Russian training program called The Red Room.
Strategy: Target Marvel fans who dream of being immersed in their favorite fantasy world. Provide them with an interactive experience that guides them through Natasha Romanoff's memories.
Interactive Experience
Red Room is an escape room that mimics The Red Room program that Natasha Romanoff went through to become a spy. Clues can only be solved by true Marvel fans.
Classroom
The first stage of Red Room is the classroom, where mind control and hypnosis was practiced.
Ballet
The next room mimics the intense ballet training Natasha experienced, so she could be light on her feet.
Training
Physical training comes after ballet and involves weapons and fighting. This is where players can show their strength.
Graduation
The graduation ceremony is the last step in the Red Room program. It includes dark medical procedures.
Black Widow
The last escape room to beat revolves around Natasha Romanoff herself and her life as a spy.
Posters
Social
Before the event, social media posts would drop clues about the escape room. The audience has to decode tweets in morse code and Russian, while piecing together hints about individual rooms on Instagram.
OOH
Installations and tickets would be spread throughout the city with info on how to register for the event beforehand.
