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Miles of Memories
Brand: Mercedes-Benz is a classic luxury car brand that often targets an older audience. They've been around since 1926.
Strategy: Play on the emotions of the target by comparing their relationship with loved ones to their relationship with their car and the stories that connect the two.
Web Landing Page
The stories from the postcards would be shared on a microsite and promoted through social, connecting the brand with their consumers.
Social posts would link to the microsite.
Postcard
Mercedes-Benz would send out postcards to their current customers, asking them to share their stories about their beloved car.
Video
Art Director and Copywriter: Isabella Morrow
Illustrator: Alvina Inthanonh
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