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The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
Digital Trash
Brand: Polaroid is a classic brand and the original go-to for instant film.
Strategy: In a world where thousands of photos are floating freely around the web, our memories have become digital trash. That's why Polaroid focuses on the tangible moments by giving you a memory you can hold. They know that jpegs are the bad guy.
OOH
Art Director: Isabella Morrow
Copywriter: Rachel Argot
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