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The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
The Brief: Change the perception that Method Men scents (aka anything non-flowery) are only for men.
BS Budget
Brand: The Mint app is a more modern way to take care of your finances. They break down the user's finances and spending to help them make the best financial goals for themselves.
Strategy: Mint connects to Millenials by poking fun at all of the stereotypical BS financial advice they're told.
OOH Posters
OOH Interactive Game
Instagram Stories
Instagram Partnership
Art Director & Copywriter: Isabella Morrow
This transit ad allows users to vote on what advice is BS or not and to submit their own bad advice they've been given.
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